The name of the company Smarketing was not chosen lightly. It is a contraction of Sales and Marketing and where they should come together. Whereas very many people think that these should be 2 separate departments, I strongly believe that these 2 should be molded into 1 department. The heart of the company is also in that smarketing department. The underlying slogan is be smarter with sales and marketing. So smarter with budgets and people to achieve a coherent story.
Definition of S-Marketing
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